How to use modern tools to generate revenue and stay ahead of the curve.
Join the founders using modern tools to build, automate and think more effectively about the revenue systems of their business. Without paying an agency or figuring it out themselves.
So, what are the main revenue systems of a modern founder-led business?
Every modern, small business has four main revenue-generating systems.
Pipeline
How you find and reach the right people. The system that starts conversations with your future customers.
Revenue Operations
Your CRM. How you keep deals moving and stop leads slipping through the cracks.
Content
How you build trust and attract people to your offer. The inbound side of the engine.
Automation & AI
The layer that runs across everything. AI agents and automation doing the work of a small team.
Most founders can't grow because they don't understand the revenue systems of their business.
There are three ways to understand and build these systems for your business:
Rent them from an agency via a retainer.
You hand over thousands a month to someone that doesn't understand your business. They build you a system that they own and control and promise results will come. Results or no results, once the engagement ends you are left with nothing. You learned nothing. You own nothing.
Learn to build them yourself without help.
You buy the latest tools, watch a load of tutorials and spend months piecing together a workflow that's messy at best. You end up spending more time working out how it all works together than actually speaking to the market and generating revenue. Six months later you're overwhelmed and not much further ahead than when you started.
Get expert help to build them yourself, and own everything.
We teach you tools, techniques and workflows, but most importantly we teach you how to think like a modern founder. Tools change, elite thinking does not. We support you via group calls, community and content to build these systems into your business. Once you're done you've got a working revenue engine that you own forever.
What does it cost to learn it yourself versus paying to rent it monthly from an agency?
Most agencies retain £1,500 to £5,000 a month with no end date. Move the sliders to see how that compares to learning it yourself over three months. Either way, you end up with a system. Only one of them is yours.
Time to learn + implement
About 60 hours over 3 months. Roughly 5 hours a week.
Your effective hourly rate
Your total personal income for the year, divided by 2,000 hours (the estimated working hours in a standard year).
£12,000
You own nothing
£2,000 × 6 months. The agency keeps the system. The day they leave, the pipeline leaves with them. Stop paying and you're back to zero.
£3,297
Yours forever
60 hours of your time at £50/hr (£3,000) plus 3 months of Modern Founder OS (£297). The engine is yours the moment you build it. Keeps producing for years, whether you keep paying us or not.
Over 6 months, learning it yourself is £8,703 cheaper AND you walk away with a system that keeps generating revenue forever. The agency walks away with everything.
Time-to-learn is a working assumption based on members who put in roughly 5 hours a week. Real time varies by background and pace.
Modern Founder OS.
Learn how to build these key revenue systems for your business, using AI as your co-pilot and mission control throughout, and develop the expertise and thinking required to operate at a high-level using modern tools.
Module 01
Pipeline
Learn how to find, research, and reach the right people at the right time using agency level tools and techniques.
Module 02
Revenue Ops
Design your customer journey, hone your sales process and build an AI-powered CRM that uses automation to ensure you never miss a deal.
Module 03
Content
Develop the stategy and build the inbound engine that builds trust and attracts people to your offer.
Module 04
AI & Automation
Become a top 1% AI operator. Using AI as your mission control to create automations and agents that do the work of a small team.
Support
Weekly group calls
Twice a week with experts. Get personalised business advice and remove blockages so they don't cost you a week.
Support
Workshops
Specialised training and expert insights on specific topics and what's working right now.
Support
Community
Other founders building the same engine as you, there to support each other and help you grow even faster.
Successful creative consultant turned modern AI-powered founder.
I'm Josh, founder of Side by Side and Modern Founder.
24 months ago I was a design consultant. I never wanted to follow the path most designers take, opening a studio or an agency. I wanted to understand every lever that drives revenue through a business. In doing that, I realised design wasn't the space for me.
After using systems thinking and creativity to build high-value automations for myself and my clients, founders started asking me to teach them how to do the same. We've since generated over £500k in pipeline between ourselves and our clients.
Now I teach founders how to build these systems using the modern tools available today. And for the ones who don't want to learn it, we build it for them one-on-one too.
“Modern Founder OS teaches you how to build a lean, AI-powered, modern business that utilises AI as a force multiplier, by taking the value and IP you already have and accelerating it, not using it as a generic chat window slot machine.”
Josh
Founder of Side by Side
“You'll learn how to use AI to actually generate revenue for your business. And whilst you'll learn the modern tools, more importantly you'll learn how to think like an expert operator. That's the most valuable thing right now. The tools will change. The thinking will remain.”
Dillon
Modern Founder OS™ Member
Here's how it works, step by step.
This is business fundamentals, turbocharged by AI and automation. The fundamentals haven't really changed. The access to knowledge and tools has. What's valuable now is how to implement it.
01
Pipeline(Outbound)
Problem
Most founders haven't had enough conversations with the market to know what to sell them. They rely on referrals and hope. When the referrals dry up, so does the pipeline. They've never built a system that finds the next customer, so every quiet month feels like a crisis.
Solution
Learn how to build a cutting-edge outbound system. Signal-first or hyper-personalised at scale. Email and LinkedIn that find the right people, say something they care about, and start conversations.
Outcome
You stop relying on luck. You start every week knowing where the next conversations are coming from. Pipeline becomes something you build, not something you wait for.
02
Revenue Ops(CRM)
Problem
Conversations live in inboxes. Follow-ups live in your head. Deals slip through the cracks every week. The pipeline isn't real if it isn't tracked.
Solution
A CRM that ensures you never miss a deal and handles follow-ups automatically. Every lead, every conversation, every next step in one place. Automated reminders, status updates, sequences. Built so the engine doesn't need constant babysitting.
Outcome
Deals stop falling through the cracks. You're constantly on top of your pipeline and where the money is. More time closing, less time chasing.
03
Content(Inbound)
Problem
Most founders post randomly, hope something sticks, and wonder why nothing brings in customers. Content without a system burns time and brings nothing back.
Solution
A content engine built around your customers and their words. A content waterfall that starts from one piece of long-form and turns into your week's posts. Plus how to quickly generate high-value lead magnets that attract more people to your offer.
Outcome
Inbound starts to compound. The right founders find you. The conversations you have start warmer.
04
Automation(AI + Claude Code)
Problem
Founders waste hours on work that could run itself. Manual list cleaning, copy variations, status reports. The work that should be automated keeps being done by hand. And the speed advantage AI gives you, the ability to spin up landing pages and marketing collateral in minutes, never gets used.
Solution
AI becomes your mission control, connected to every part of your business. Learn the AI and automation tools and techniques that let you do the work of a small team. Plus the speed to build landing pages, copy and collateral in minutes rather than hours.
Outcome
Hours back every week. One operator producing what used to need a team. Same headcount, more output, better margin. Light and fast on your feet.
“We've got 35 qualified leads in the pipeline. We're probably approaching $200,000 in opportunities.”
£325k+
Total pipeline generated
35+
Qualified opportunities in 45 days
100+
Hours saved on manual research
0
Hours Patrick spent building it
Patrick O'Connell
Founder, Profitable Designer
“We've got 35 qualified leads in the pipeline. If we multiply that by our average transaction value, we're probably approaching $200,000 in opportunities. And I've basically done nothing to get to this point.”
“He really knows his stuff, and probably more importantly, he does it in a way that means it's not consuming of my time as a busy person with a couple of businesses.”
Patrick recorded this 45 days in. We've since generated over £325k in total pipeline together.
Patrick runs an online mentoring and coaching business for designers around the world. He was already doing well with paid traffic and organic content on Instagram and YouTube, and had run email manually with a couple of VAs before.
“What Josh proposed was a completely automated system. For me, honestly, that would be way too much work technically. I'm already pressed for time managing all of our students and a couple of side projects.”
So we built it for him. The only thing Patrick did was buy five or six domains. We set the whole thing up and architected the campaign.
45 days later: 35 qualified leads in the pipeline. Approaching $200,000 in opportunities. We've since passed £325k.
“We're just in the process of figuring out how to actually take advantage of the leads, because we weren't expecting this to happen.”
This is the same system we now teach inside Modern Founder OS. Patrick had us build it for him because he was short on time. The course is for founders who want to build it themselves and own it forever.
And here are some of the other founders we've worked with.
John Allan
Trades founder
Doing £50k a month in pipeline. Moved the whole thing out of his head and Excel into an automated CRM. Saved 10+ hours a week and dropped status meetings from an hour to fifteen minutes.
Dillon
Modern Founder member
Dillon had sent over 600 manual LinkedIn messages before joining. After joining, he started creating real conversations and booking calls with the automated stack after 14 days from less than a hundred emails.
Dave
Workshop attendee
Joined our free Claude Code workshop and used the thinking behind it to design an enterprise-level software offer. Has now booked his first enterprise deal using software he built with Claude Code himself.
More reviews from our clients and members.
Don't want to learn it? We'll build it for you.
Some founders don't have the time to learn it. Others already have customers coming in and just want the engine built. We do that too. Same stack, custom-built for your business, fully handed over so you own it and know how to run it forever. We don't keep the keys. We don't hold anything hostage. You can either have us run it after handover, or run it yourself. No pressure, no lock-in.