You're the best salesperson in your business, but you've got no time to sell.
We help you reclaim 10 to 20 hours of your own time every week, so you can focus on winning new business.
Most small to medium-sized agency and consultancy founders are the bottleneck in their own business.
You've seen rapid growth while still being heavily involved in delivery, operations and admin. Too much work, and too many decisions, actions and relationships, still route through you.
You've got no time to sell.
Delivery, admin and operations take half your week, so the pipeline only gets attention when it's nearly empty.
You've got leads and you've had success, but winning new business is still an issue. Selling is the one job only you can do brilliantly, and it's the first thing that falls away when things get busy.
You're still wearing too many hats.
- Decisions
- Relationships
- Actions
- Knowledge
If you're not in the room, it waits. The business runs on your memory, and every question pulls you away from the work that actually grows it.
None of the usual fixes are working.
The ops or admin hire, the marketing agency on retainer, the new tools, using AI.
Without proper systems and foundations underneath, they just add more cost and more admin for you to handle, taking even more of your time.
You're losing money on repetitive operations.
Repetitive processes are costing you six figures a year in time. Manual data entry, chasing updates, moving the same information between dozens of apps or spreadsheets that don't talk to each other.
Every hour lost comes out of selling, or slows your team down.
This is exactly what we remove.
We map how your business really runs, and our custom tools build you the SOPs, AI skills and automations that help you reclaim 10 to 20 hours a week, with our support the whole way, so you can focus on winning new business.
Once your time's freed up, we give you the systems and knowledge to build a consistent sales habit.
Modern Founder OS.
One system, one outcome, one journey. The goal is to take the most expensive and time-consuming things off your desk and turn yours into a modern, systemised business, so you can focus on winning new work whilst wearing fewer hats. Here's our four-step process.
Step 01
We build your internal OS
Clients, projects, tasks, knowledge, sales and numbers, all in one place. Your team gets on with the work, and you stop being the bottleneck for every decision, sign-off and follow-up.
This provides the foundation for everything to come. One place where all the information the business runs on lives, and you, your team and AI agents can thrive from this single source of truth.
Step 02
We build your business brain
Our custom tools read your website, social media, call transcripts and more, then interview you in full about how your business works, its processes and how you deliver the work.
Out come SOPs your team can follow and a brain your AI can work from, so you stop re-explaining the business and start operating at the speed of a modern founder.
Step 03
We take the work off your desk
Once we've mapped your processes, we can start removing them. Our custom tool gets to work creating SOPs and AI skills, and scaffolding automated workflows that take on the most expensive multi-step processes in your business.
We then help you build and test everything, so you own every last piece when we're done.
Step 04
We help you build the sales habit
We have a library of 50+ custom SOPs covering social media content, outreach and more, as well as dedicated AI systems that help you build a consistent sales habit with the spare time you're starting to free up.
Now you've built a brain for your business, AI knows exactly how you operate, so what it helps you write and send already sounds like you.
Three ways in.
The same system and the same outcome, whichever you choose. What changes is how much of the work we take on, and how much access to the SBS team you want.
You build it, guided
The Platform
Two weekly group Q&A sessions, help building things out and overcoming roadblocks, with a room of founders at the same stage as you.
You build it, with Josh on call
1:1 Coaching
Everything in The Platform, plus on-demand one-to-one calls and a private messaging channel with our founder Josh for dedicated support. Your build list designed, planned and built together. Only a handful of seats available every month.
We build it all for you
Done For You
You get full access: everything in The Platform and 1:1 Coaching, but Josh and our team build, test and hand over everything for you. Our premium service for founders without the time to build it themselves.
What working with us looks like.
It starts with onboarding and a roadmap call with our founder Josh, and 180 days later we've modernised your business, built systems you own and know how to run, and you've reclaimed 10 to 20 hours a week of your time to focus on sales and marketing.
Onboarding
You get access to our custom AI toolkit, which plugs straight into your favourite AI tool, and a library of 50+ SOPs on running a modern business, including social media, sales, outreach, AI, automation and systems. So you're never starting from a blank page, and you can start modernising your operation.
Build your business brain
Once the toolkit's in your favourite AI tool, it builds your business brain with you and maps every process in the business, creating SOPs, AI skills and automation plans.
The roadmap
Once your processes are mapped and we understand how your business works, you get a 60 to 90 minute call with our founder Josh, where we build your personal roadmap for success over the first 30 to 90 days.
Your OS, built for you
The toolkit builds your internal OS and gives you what you need to adapt it as the business changes, creating a new home for everything in your business, so you and your team can thrive.
SOPs, AI skills and automations
We go through your mapped processes together and decide which become SOPs delegated to team members, which get dedicated AI skills, and which multi-step processes are best turned into automations, so we can keep freeing up your time. We support you to build them the whole way through.
Where you'll be.
30 days
Your internal OS is up and running. You've built a brain for your business, so it lives somewhere other than just inside your head, and you know exactly what to build to reclaim 10 to 20 hours a week.
90 days
Your three biggest manual processes and most expensive bottlenecks now run without you in the middle of them. You can start to look at building your sales habit.
180 days
A modern business that runs without you in the middle of everything. Your spare hours go into winning new business and continuing to grow, without working 60-hour weeks.
See what your week is really costing you.
The Founder Freedom Audit takes about two minutes. Answer nine questions, and you'll see where your week actually goes, what it's costing you a month at your own hourly rate, and how to fix it.
An example result
Each notch is one hour of a 40-hour week.
5 hours a week winning new business. 21 hours a week to get off your desk, costing you about £10,063 a month.
Creative consultant turned modern AI-powered founder.
I'm Josh, founder of Side by Side.
I spent fifteen years as a 3D designer and creative consultant. I never wanted the usual path of opening a studio or an agency. I was more interested in the systems underneath a business, the actual parts that make it money. So at the start of 2025 I pivoted properly into AI and automation, and built Side by Side.
The first thing I built was a cold email system, which after success personally, then created over £300k worth of opportunities for a mentor of mine.
Early in 2026 I hired my first small team, and the business wasn't ready for them. Nothing was written down, every question came back to me, and I was delivering all day and building at night, with barely any time to sell. I was building systems for clients and struggling with my own operation.
So I built our own operating system. First, one home for everything: clients, projects, tasks, knowledge, sales and numbers. Then I got how the business actually runs out of my head and into it, so the team could go to the system for answers instead of coming to me. Then the work started coming off my desk, one process at a time, as SOPs, AI skills and automations.
I'm now working in the business 75% less than I was at the beginning of 2026, and the time it gave back goes into a daily sales habit. Other founders saw it and started asking me to build them the same thing. John's team now work from SOPs instead of coming to him, and Dave rebuilt his agency around it.
That's Modern Founder OS. At your size, you're usually the best salesperson in the business and the one with the least time to sell, because every hour spent holding it together by hand comes out of winning new work. We give you those hours back, and everything we build stays yours.
“We're now in a position where we can scale. That just wasn't possible before.”
1 week
Retreat to pivot the entire agency
Rebuilt
Service offering and operations
Scale fast
Now positioned to grow like never before
Dave Dick
Agency founder
“It completely blew my mind. I called my business partner and we scheduled a one-week retreat to pivot our entire company.”
“Josh has completely rewired how we think about the agency world. Now we actually feel like we're innovating in our business and our industry.”
Dave came to Josh about email, and ended up joining one of our Claude Code workshops on how to build systems that run an agency. It blew his mind, to the point he called his business partner and booked a one-week retreat to pivot the entire agency.
They rebuilt their service offering, how they operate, and how their creative process runs. Now they do deeper work on what actually matters to clients, with systems handling everything else: winning clients, managing them, communicating with them, and growing the agency.
“We feel so powerful after all the work we've done. We're now in a position where we can scale, and that just wasn't possible before.”
Dave came for email and left having rebuilt his agency around a proper internal operating system.
John was the bottleneck in his £25k+ a month architecture practice.
10+ hrs
Of his week back, every week
£1,250
Of his time back weekly
15 min
Status meetings, down from an hour
John Allan
Architecture practice founder
Deals, leads and projects were tracked by hand or in Excel, there was no project management system, and all of it relied on him. We've been working with him since March, systemising what he does: one CRM, one project system, an AI layer on top. His main bottlenecks have been removed, and we're now working on scale.
Patrick's bottleneck was a system for acquisition.
He'd just parted ways with a VA and a salesperson, so we built him a cold email machine that does the job instead. He owned everything, and it ran without demanding too much of his time.
£325k+
Total pipeline generated
35+
Qualified opportunities in 45 days
100+
Hours saved on manual research
0
Hours Patrick spent building it
Patrick O'Connell
Founder, Profitable Designer
“We've got 35 qualified leads in the pipeline. If we multiply that by our average transaction value, we're probably approaching $200,000 in opportunities. And I've basically done nothing to get to this point.”
Patrick recorded this 45 days in. We've since generated over £325k in total pipeline together.
Patrick runs an online mentoring and coaching business for designers around the world. His acquisition relied on people he'd just moved on from, so we built the whole outbound system for him. The only thing he did was buy five or six domains.
45 days later: 35 qualified leads in the pipeline. Approaching $200,000 in opportunities. We've since passed £325k.
This is what the build does: one expensive workflow, replaced with a system Patrick owns.